"What has worked to attract and also retain customers has been just being ourselves. We are a place where you can come in for a great cup of coffee (or tea). Customers have gotten to know the names of different coffee producers we work with and ask for their coffee by name. They might visit one of our locations in the morning on their way to work and another in the afternoon – and at both places, they will have a favorite barista and a go-to drink."
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