STAY WOKE: INSIDE THE THIRD-WAVE COFFEE REVOLUTION
"Café Grumpy co-owner Caroline Bell says she and her husband, Chris Timbrell, felt the landscape changing when they opened their second café, on 20th Street in Chelsea, in 2006. “People were surprised by the price points,” says Bell, “But I really think the big deal was the brew-to-order menu, the fact that people could pick their own coffees themselves.”"
Read more in The Village Voice.